What we learned as a Digital Agency in the disruption of 2020

Around 70% of executives in Germany, Switzerland and Austria say they are making digital transformation services a top priority. Firms across the world have realised, that doing an overhaul of all their digital technologies was a must in 2020 and beyond. This decade has already been shaped by the pandemic. More employees will now be permanently working remotely than ever before. Cash flow is also being digitised, as more and more firms need to make purchases, invoices, salary payments and more, online and in the cloud.

We have learned a lot of things in 2020 and out from the chaos has come a silver lining of clarity.

Why are digital transformation services popular now?

Web design and development is one of our bread and butter services and we know that since lockdown has become part of our daily lives, a contemporary website is more valuable than ever before. We have seen a few things rise to the surface regarding consumer desires.

• Dark mode, is something customers want! A simple click switch on your page can turn a bright and vibrant page into something a little more chilled. When people are working late and or browsing into the night because they can’t sleep, they want a ‘blue light’ version of your website. It's easier on the eyes and keeps customers on the page.
• Ecommerce Assistants are rising in popularity. This can be deemed as a chatbox that is placed on your website, but really, it's more than that. It's not just there to answer questions, but also, to give advice on how best to use the website. A 2-3 second highlight popup of filters in the categories of your retail ecommerce website can be very helpful to the user.
• Giving customers a simple checkout is vital. Customers should be able to go straight to the checkout from any page. No more sending them to the basket, then the checkout. UX is making small but crucial steps.

What can a digital transformation services company give you?

We wanted to explore key areas which small and large businesses are finding really useful in regard to this question.

• Cloud development is critical. Cloud services such as template folders for invoices, design projects and email marketing are now known as ‘cloud microservices’. They help teams to become semi-autonomous, able to go about their daily tasks without halting.
• Software development was a huge deal in 2020. The IoT is obviously right at the top of concerns. Firms large and small, want all of their services and products to be connected, helping to communicate with each other, so they can become part of the customer’s lifestyle.
• SEO is still as important as it has ever been. Customers want incredibly interesting, educational and informative business blog content. The key is to write content that is very current. Cultural causes such as climate change, play a big part in how customers approach a product now. So making sure your content, product descriptions, links are all relevant to the modern-day, needs to become common practice.
• What’s next for digital transformation?

What's next for digital transformation?

Think of it this way, 2020 has lit the afterburner on the need for rapid evolution and mobilisation of digital transformation services.

• Cybersecurity is a high priority. In fact, considering that many cybersecurity projects are being considered to become more affordable, small businesses and even micro-businesses are more likely to incorporate cybersecurity measures. Apparently, 58% of projects regarding digital transformation in cybersecurity are estimated to come in at £250,000. For longevity and reliability, this is well worth the cost.
• Since more employees are going to be working from home, on their own machines, systems integration becomes paramount. You need your software to be optimised and able to work on tablets, smartphones, laptops, desktops, etc. Employees might go to a coffee shop and start work on a task on their tablet, come home and carry on via their desktop. Usability and integration cross-platform is going to accelerate.
• Education! Business owners who don’t know where to begin, should reach out to digital transformation firms that have consultancy and analysis services. They can observe your business, listen to your ideas and concerns, and map out a line of progression and systems evolution. Put yourself in a safe pair of hands if you don’t know how to start your journey.

Over a year of varied disruptions, we have learned that the pandemic and the subsequent cultural shift has accelerated a sort of silent revolution. Businesses need to take the next leap forward in cross-platform integration, systems integration, SEO strategies and unique software development, if they want to rise like a phoenix, from the ashes of 2020.

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