GA4 is the latest version of Google Analytics (GA), which combines data from both apps and websites. GA4 is not retro compatible with GA3 (aka Universal Analytics) and consequently, it is vitally important for businesses to set up, configure and test their GA4 profiles ahead of the GA3 cut off in only 10 months time.
It’s not all bad news because GA4 has some very interesting benefits over GA3.
1. Enhanced Privacy. GA4 has been designed to work within modern privacy and data protection frameworks. This helps greatly with visitor consent and reduces liability for website operators.
2. Incorporated AI. Where visitors do not give consent for tracking, AI is used to fill in the gaps in the data.
3. Predictive data. Machine learning is incorporated to analyse past data and make predictions of future website engagement.
Many Google Analytics implementations have been carried out over a period of years, adding multiple profiles, event tracking, custom data fields, dimensions and segments, plus filters and reports to the basic set-up. With this in mind, it is clear that there is no time to waste in replicating these set-ups within GA4.
If you would like more information in our GA4 training days, or would like consultation in implementing GA4 for your business, please call us now on 01234-292-200 or contact us at https://icentricagency.com/#challenge-us