SEO is constantly changing and evolving, which means if you want your business to rank, it's vital to stay on top of the latest trends. The good news is you can read all about the most crucial SEO predictions and google trends 2023, in our post below.
1) What do businesses need to know about SEO as they prepare for 2023?
-User Experience (UX)
User Experience (UX) will become even more important in SEO ranking factors. This means businesses need to focus on creating a positive user experience for their website visitors, including fast-loading pages and easy navigation.
-Mobile Optimisation
Mobile optimisation will also continue to be crucial as more and more people use their smartphones to search and browse the internet. That is why businesses need to ensure their website is optimised for mobile devices in order to keep up with the growing trend of mobile internet usage. This means having a responsive design and fast-loading pages on mobile. Failing to do so could result in a decrease in search engine rankings and potentially lost customers. Mobile optimisation should also extend to any local SEO efforts, as many searches on mobile devices are location-based. Overall, investing in mobile optimisation will only benefit a business in the long run.
-Voice search
The rise of voice search will also change the way businesses need to optimise their websites, as more people use virtual assistants like Siri or Alexa to search for information. As technology advances and more people rely on virtual assistants for everyday tasks, the use of voice search is also on the rise. This means that businesses need to adapt their SEO strategies to optimise for not only typed keywords but spoken phrases as well.
Incorporating long-tail keywords and natural language in website content can help optimise voice search. It's also important for businesses to claim and update their Google Business Profile listing (ex Google My Business), as this information is often pulled for voice search results. Staying ahead of the trend and optimising for voice search can give companies a leg up in the competitive world of SEO.
-The Featured Snippet
Featured snippets, also known as position zero, are the brief answer boxes that appear at the top of a search results page. These snippets can significantly increase website traffic and improve click-through rates, as they are highly visible and often provide a direct answer to a searcher's query. In 2023, we can expect to see an increase in the use and importance of featured snippets in SEO. It will be important for businesses to improve their website content for the chance to appear in these valuable top 10 search result spots. This can include using clear headers and formatting website content in a way that makes it easy for search engines to pull information for featured snippets. The added visibility can result in increased traffic and potential customers (leads) for businesses that are able to successfully utilize featured snippets.
-Privacy Concerns
As privacy concerns continue to be a hot topic, there may be changes in how search engines handle and use personal data. This may impact the ways in which search engines collect and use personal data, potentially affecting SEO strategies that rely on targeting specific demographics. It's important for businesses to stay informed about potential changes and updates in regard to privacy laws and regulations.
Additionally, taking steps towards protecting consumer data and being transparent about data collection practices can help increase consumer trust and loyalty. Prioritizing privacy and ensuring compliance with regulations can benefit a business in the long run.
2) Any potential big updates/changes in SEO 2023 or more of the same?
There is always the potential for big updates and changes in SEO, as search engines continually work to improve their algorithms. However, it is likely that we will see more of a focus on the factors mentioned above. Additionally, there may be a greater emphasis on local search results (a.k.a. Local SEO) and featuring relevant, high-quality content. Overall, the main goal for search engines will continue to be to provide the best and most relevant results for users.
3) What 2022 SEO strategies will continue to be vital for companies going into 2023?
There are a number of proven SEO strategies that will be vital to businesses (of any size) if they wish to achieve top SEO rankings in 2023, including:
- Building quality backlinks (a practice now called 'link acquisition') from reputable websites
- Producing consistent, valuable content
- Optimising website loading speeds and mobile responsiveness
- Utilising social media to drive traffic to your website
- Focusing on a strong technical SEO foundation, including proper use of heading tags and meta descriptions
- Continuing to keep up with industry changes and updates to stay ahead of the competition.
For any questions or queries about iCentric's SEO services in London and Bedford please do get in touch via https://icentricagency.com/#challenge-us or just call us on 01234 292200