Until recently only a concept that existed in science fiction novels, improving virtual reality, Cloud computing, AI and data personalisation technologies have made the Metaverse a reality that’s ready to knock on our doorstep. Many technology insiders have suggested that metaverse applications are going to be the next evolution of the web. As such, companies must start consulting digital partners on what they can do to take advantage of the next big wave, be it in the creation of their own metaverse platform or otherwise.
Is Metaverse the future?
Which technologies are set to truly grip the masses is always hard to tell. Some technologies, such as 3D and AR (augmented reality) displays, still haven’t found their footing while VR (virtual reality) applications have started to reach mass appeal after several false starts. Even though plenty of hype is still circling the blockchain world, a failure to reach mass appeal has seen it still largely a niche interest. However, with the metaverse, the buzz in digital consulting agencies shows a much-increased chance that it truly is the next paradigm in the digital space. Rather than a brand new transformation in technology, it builds on commonly understood principles and technology; mixing VR with the kind of evolutions we have already seen in the rise of the internet 2.0.
A new frontier
As part of the tentative title web3, the metaverse offers a frontier for new technologies to finally take center stage. VR investment and adoption continue to rise, making it a distinct possibility that they become a ubiquitous feature of the future household. While blockchain technology has failed to capture the public imagination through existing cryptocurrency and NFT models, the metaverse offers a new opportunity. Rather than bringing digital assets to customers in an analog world, the metaverse brings customers to the digital world. As such, digital assets are set to become a much more valuable and attractive commodity. Digital ownership is becoming a much larger part of the question, as well.
What the metaverse means for you
The metaverse offers a range of new opportunities for businesses to be the first to plant their flags in new spaces. AR/VR showrooms, virtual goods, and branded online experiences bring the curated digital experience to an all-new level. With the help of digital agency services, bespoke apps already help companies with their customer experiences, increasing both satisfaction and conversions. When your business is able to host digital events, innovate in advertising experience, and use the metaverse for improved process building and team collaboration, the branded space becomes much more than just a screen. It becomes a world that better engages at every turn.
Where will you go with the Metaverse?
A creative digital consulting agency may be your best friend in the upcoming metaverse revolution. With experience as a cloud development company, iCentric is a full service digital agency in London and Bedfordshire that is already involved with several clients about the future of the metaverse.
Make sure that you’re having that conversation, too.