What Is Generative AI? The Beneficial Impact For Many Businesses

Generative AI refers to advanced deep-learning models capable of creating high-quality content, such as text, images, and more, based on the data on which they have been trained. This ability to generate novel content sets generative AI apart, making it a powerful tool in various industries.

The rapid adoption of generative AI in business technology today is primarily driven by its potential to enhance and optimise existing operations. By automating routine, repetitive tasks, generative AI can significantly improve efficiency and reduce the time spent on mundane processes. This ability to streamline content and data management is just one example of how generative AI can be applied across different business functions, including finance and customer service.

As we approach the onset of what is often referred to as the "AI revolution," the potential impact of generative AI is profound and far-reaching. Its ability to drive innovation, improve productivity, and transform business practices makes the potential benefits of this technology too significant to overlook.

What use cases for generative AI is your organisation already exploring or considering for the future?

ADT is building a customer agent to help its millions of customers select, order, and set up their home security.

Formula E can now summarise a two-hour long race commentary into a 2-minute podcast in any language, incorporating driver data and ongoing seasonal storylines.

Mercedes Benz is infusing e-commerce capabilities into its online storefront with a gen AI-powered smart sales assistant.

England’s Football Association is training gen AI on the FA's historical and current scouting reports so they can be transformed into concise summaries, helping national teams discover future talent.

We would be more than happy to demonstrate some working examples. Be in no doubt, generative AI is a business game changer, on a scale equivalent to last centuries industrial revolution.

iCentric can show you how and what business processes it can be applied to within your specific business sector.

Further, iCentric currently has some really interesting and exciting generative AI projects under development.

If your business is looking to deploy a generative AI solution or if you would like to build a business strategy incorporating generative AI then please hit the button below.