History tells us the best time to ramp up your marketing is when economic growth seems uncertain. However, this behaviour goes against natural human instinct, and so most companies do the exact opposite.
Just like stock market trading, you should buy when the market is low and sell when the market is high. However 99% of people, do the exact opposite, because of this inherent human behaviour.
Crowd behaviour is the same in all species. For example if a zebra thinks they see a lion, they start running, then all the zebras around them start running just because they see the zebra next to them running.
In the same way, when stocks are high everyone is buying, when stocks are low everyone is selling, which when you think about it, it doesn’t really make sense. And it’s the same crowd behaviour driving this paradox.
During the Great Depression which began in 1929, the inclination of many companies was to switch off their marketing activities. This turned out to be a big mistake.
The companies that ramped up their marketing activities during this time grew and flourished like never before, despite the economic downturn.
Both anecdotal and empirical evidence support the case that marketing was the main factor in the growth or downfall of companies during the Great Depression. This is because people continued to buy and there was less visible competition due to the spending freeze of the majority.
What do General Electric (GE), Disney, HP and Microsoft have in common? They all started out during great economic recessions.
So the lesson is clear, the current economic position should be positively embraced, by all companies, great and small, and marketing should be ramped up, not cut back.
But where should you spend your budget to get absolute maximium bang for your buck?
SEO makes sense
During a global pandemic like this, we are already seeing way too many businesses shutting down operations, and holding back their investments. Many companies are choosing to save money by avoiding things like digital marketing. This is the opposite of what history tells us to do.
At first glance, this seems like a good idea but it is nothing more than crowd behaviour, just like the running Zebra.
It is absolutely detrimental for any company to forgo marketing services during this time.
SEO services in particular makes the most sense, because most people are sat at home, using Google to find products and services at the moment. Think of your own behaviour right now?
Imagine if your product or service is sat at the top of Google right now, what do you think that will do for your brand awareness and sales opportunities over the coming months? It's no different from your product or service appearing on the BBC everyday 24/7.
And yes, we do practice what we preach. Type in “Digital Transformation Agency” in to Google right now and see who sits at the top? Or be more specific ““Digital Transformation Agency London” and ditto. This is a very rare and extremely valuable skill.
Many will make claims of being able to achieve such feats but in reality very few can deliver, otherwise everyone would be at the top of Google; and they are not.
Why do you need SEO now?
It’s pretty simple, do you want to put yourself in a commanding position both now, and once the lockdown blows over? If the answer is yes, then you need an SEO service company now.
Search engine optimisation will do the following for your business:
● Increase brand awareness
● Improve brand authority
● Drive targeted traffic to your website
● Line up lots of potential leads
● Identify opportunities to turn these leads into sales
● Boost your revenues and profits.
Perversley a global pandemic is the perfect time to start.
Even if your business is temporarily closed, you need SEO. Neglecting SEO during this period puts you at a disadvantage. You lose your brand awareness, you lose traffic, and you lose your potential sales.
Are eCommerce SEO services still important?
If anything, eCommerce SEO services are more important than ever. While many industries are badly hit by this virus, the online world thrives. There’s every chance more people are looking for a service like yours. When you’re stuck at home, you rely on online businesses. Thus, you should focus on making eCommerce SEO investments to see the following benefits:
● Get more traffic to your online store
● Raise more awareness about your brand and what you sell
● Create more sales opportunities for your business
● Make money during this crisis
Obviously, the competition is bigger than ever before right now. Other online businesses are reacting to this opportunity. So, you should arguably, be making more of an investment in SEO than you normally would. If your business is online and you’re still operating, then it’s NOT something to neglect.
Should you still hire an SEO service company?
Some businesses are concerned about hiring an SEO agency during a pandemic. Is it still worth the investment? Will you be losing more money than you gain? The simple answer is yes, you should still look for an experienced SEO service company, that can prove they can achieve results.
Why? Let’s look at how working with an SEO agency can benefit you:
● Helps you identify and reach your key goals leading to more benefits
● Sets you up for short and long-term SEO success
● Can help you find more leads to convert into sales
● Provide more cost-effective SEO as you don’t waste money on ideas/techniques that won’t work
● Drives more visitors to your website
Think about it this way. If you’re still operating, then hiring a creative digital agency will help you earn more money and tick off your short-term goals. If you’re preparing for life after COVID-19, then working with an SEO company gets you ready for what’s to come. It may cost money now, but think about the returns this will bring in and you will find that it’s actually very cost-effective.
How do you choose an SEO services company?
It’s vital that you make the right decision if you want your investment to pay off. A good SEO agency needs experience above everything else. Alongside this, look for the following:
● A substantial and detailed portfolio showing previous clients and success stories
● A team of experienced SEO experts
● A list of services that relate to what you’re looking for within your goals
● Excellent reviews from previous clients
● A price that fits your budget
Take all of these things into account, and you’ll find the best SEO company for your business. From here, you can work with them to continue developing your campaign during these unsettling times.
Conclusion
Investing in SEO because of COVID-19 makes sense. Working on SEO now will help you recover faster when you open your doors and start trading again. If you are still in operation, then a good SEO strategy will help you maximise revenue during this troubling period.