Landing pages that convert for the upcoming Festive season

Make your Landing Pages Convert This Upcoming Festive Season

The retail sector refers to Christmas as “The Golden Quarter”. Indeed, a large part of the annual retail sales and profits happen during the three months before Christmas.

So, ahead of the festive season, you need digital marketing to drive traffic to your website. The Google Ads team is aware of the holiday shopping peak. They’ve already created a support page for all festive season campaigns, with success stories from brands such as IKEA.

Google ads only drive paid clicks to the landing page. Sure, you could build your landing page using a predefined template in your CMS. But how impactful is it going to be? If your landing page fails to convert, you’ll be in for a rotten quarter, instead of the expected golden results.

In short, landing pages that convert need professional web designers.

What does a Christmas landing page do?

The Christmas landing page is similar to a time-pressured offer. It encourages users to act quickly. For example, you could design a landing page with the following concept and actual CTA (call to action) text in mind:

Buy now for Christmas delivery!

For ecommerce shops, the Christmas landing pages have 2 specific conversion goals:

• Awareness of Christmas products and offers
• Encouraging purchases

So, you need to work closely with web design and development services UK that understand ecommerce challenges. For national audience targets, an ecommerce web design agency London based, can offer extensive data and design solutions. You will find that web design and development service consulting, can advise on how to tackle Christmas online shopping:

• Seasonal traffic peaks
• CRM integration to facilitate shopping from the landing page
• Useful data collection that doesn’t slow down the experience
• Sense of urgency with a compelling CTA
• Bespoke, seasonal branding

How can web designers make your landing pages go further?

A Christmas landing page needs to tackle the seasonal ecommerce challenges on top of conversion purposes. You create a landing page to reach out to your audience and drive conversions. Landing pages are typically short, focused, and convincing.

"͔A landing page needs to read your prospects’ minds" Neil Patel

How can a single page convert your customers more effectively than a website?

Marketers need to do their research before reaching out to the web design and development team. Indeed, web designers bridge the gap between your business offer and your audience. Yet, they will need to understand and provide the basics of the landing page skeleton:

• Targeted audience research
• A compelling offer
• A killer headline
• The right message

Your trusted web designer will ensure the landing page is fit for purpose:

• A compelling and clear layout
• Simplify converting options: one strong CTA
• Seamless data collection
• Attention-grabbing design
• Enhancing/conveying a strong message through visuals

Can improving user experience with a UX design agency boost conversions?

You can’t talk about landing pages without mentioning the role of user experience. A UX expert is crucial to driving your point across in the shortest possible time. You need to remember that web users have an attention span shorter than the typical goldfish. Therefore, your landing page needs to rely on UX design agency expertise, to build a positive user experience.

According to Unbounce, only 4% of landing page visitors convert. That means that a whopping 96% don’t convert. The reason behind conversion loss is UX challenges. Users are impatient. The more you make them wait or work, the less likely they are to do so.

A UX design service, will enhance your conversion rate by eliminating time-costing UX issues:

• Reducing page load time
• Improving call-to-action placement above the fold
• Removing unnecessary content clutter

There is an expected peak in web traffic during the golden quarter. Your page speed requires web design and development services that can handle high volume.

How responsive web design services can transform your landing page this Christmas season?

Nobody can guarantee that the lockdown will stop before Christmas. But, we know that customers are more likely to choose online shopping, even after lockdown ends. Did you know that mobile web traffic has been consistently hovering around the 50% mark since 2017? The post lockdown months have shown an increase in mobile web traffic, over 51%. The bottom line: you can expect an equal division of desktop vs mobile visits to your Christmas landing pages. Failing to create a responsive web design would result in missing out half of your potential conversions.

Making Christmas shopping accessible to all devices requires the services of a professional responsive web design agency. Your landing page should address the needs of mobile users:

• Accessible from all devices
• Easy conversion processes for all devices
• Impactful even on small screens

Additionally, marketers will be pleased to know, that responsive landing page designs can also improve your ad ranking position.

Want to find out more about how your landing pages can drive conversions over Christmas?

Our agency’s web design and development services (UK) provide you with:

• Responsive landing pages
• High traffic volume landing pages
• Intuitive and engaging UX design
• Ecommerce focused transaction and conversion needs
• Expert consultancy for converting design and process

Reach out to us

We are an ecommerce web design agency in London with +10 years’ experience.