Lose Everything or win much more

Imagine having a thriving chain of shops on your local high streets, then overnight, out of the blue, on the 31st March 2021, your shops suddenly become invisible to all passing foot traffic and as a result all your revenues disappear overnight?

Well digitally speaking this nightmare scenario is about to happen and unless you are ready for it, you are about to possibly lose everything.

Conversely, prepare and you will be in a position to scoop up everything everyone else loses. A bit like Amazon right now and our traditional high street.

Google search is like the new high street going forward. Google have historically used Desktop content-based analysis ranking to position websites on their digital high street.

How can you be on the winning side?

The end of March sees a major shift in emphasis with Google completely switching off the desktop analysis and with it, the old method of ranking.

Therefore, you need to ensure your website is optimised for mobile first, which will be the brand new ranking method.

Google have also indicated that rankings will dramatically improve if you have an AMP site running instead of, or in parallel with, your existing mobile website.

More about AMP here

Remember the lack of a mobile friendly website experience could impact negatively on the rankings of your site, and a site with a better mobile experience, is very likely to receive a rankings boost.

This is a critical change of emphasis, and The iCentric Agency London are well placed to help, being one of the leading AMP providers in the UK, as well as being vastly experienced in SEO services. To stand out from the crowd after March, contact us for a free chat to talk through your current position and how we can help you scoop up what everyone else loses.

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