6 signs your company needs a new website

In 2021, your company needs a website that’s not only SEO-ready but also pandemic-proof. Many businesses are moving online, and have already made the shift to digital transformation. Between the stiff competition and Google’s latest algorithm, ranking at the top spots is more challenging than ever. If you’re not happy with your traffic, conversion rates and thinking that you might need a new website, then it may be time to enlist the help of a professional web development and design agency. Responsive web design services will provide you with the support you need to boost your web presence this year. Here are six signs your company needs a new website.

Can you improve page experience?

Page experience needs to be your top priority according to Google's new algorithm. Google’s new update affects how your website will be ranked on the search engine results pages. This means that they’ve made some adjustments to their algorithm and you will probably need to work on the design of your website to keep up. There is now even more emphasis on page experience, which is essentially user experience (UX) on a website.

A UX design agency in London will be able to help you redesign your website in order to prioritise user experience. Hire developers to improve your page-load speed, layout, and stability of content as it loads. Have you ever tried to click on something on your site but the page loads too slowly and you end up clicking the wrong button? If this happens, you need a new website.

Is your site compatible with multiple devices?

One of the biggest e-commerce trends for 2021 is to facilitate online shopping by making it available on multiple devices. There has been an emphasis on mobile compatibility for a while now. It’s essential for both user experience and SEO. Nowadays, however, with AI devices such as Alexa, and Google, your website also needs to be compatible with voice recognition. In order to keep up with your competitors, if you run an e-commerce business you need to make shopping as instant as possible.

Find the right digital partners to work together to create a website that’s adapted for the 21st century. If you hire experienced developers they’ll be able to help you update your site and integrate the latest in advanced technologies. They’ll also advise you on design trends and modern features.

Have you updated your content recently?

If the answer to this question is no, then you should be probably be thinking 'I need a new website'. Your content needs to be fresh and engaging in order to appeal to potential customers. An experienced web developer will be able to advise you on what’s best to include according to the type of business that you run. A website redesign, is also a great opportunity to re-evaluate your company’s message and ensure it’s resonating with your target audience. A web designer will also be able to help you perform the necessary analytics to study your past performance.

By evaluating your content, you can discover what’s working for you and what isn’t. This will allow you to make the right improvements to your new website. It’s also a good idea to do a little research on your competitors. You can assess the user experience, keyword optimisation, and marketing strategy of your competitors’ websites here.

Are you working with professional web designers?

If you haven’t been working with the right web designers it’s likely your site needs an upgrade. 94% of negative feedback on a website is related to web design. If you don’t get this right, it could have a detrimental effect on your business. Seasoned web designers will have knowledge of the latest trends in the field and the tools to implement them.

There have been several predictions about which design trends are going to make the most impact in 2021. These include complex web animations such as parallax. Page elements are displayed in layers in the foreground and background. Other web design trends include scrolling transformations and digital interpretations of physical products. These are all ideal ways to blend the digital and the ordinary, and express your business’ transformation.

Are you using video?

Video is the most popular and engaging content you can use on your website. The pandemic has increased the number of online videos that people watch, so it’s time to up your game. You should not only be using more video on your website but also in your advertising and digital marketing. 93% of marketers say it’s an essential part of their strategy. This is because video advertising appeals to the audience’s emotions. It’s also fun and interesting.

If you need a new website in order to integrate more video successfully, work with a digital partner. A web development and design agency will also give you advice on how to create engaging video content. With the latest in apps and free software trails, it’s actually pretty easy.

Is your site found in search rankings?

If your site isn’t ranking as highly as you would like, you may need to research SEO trends. SEO can be an effective long-term solution but you still need to keep up with your competitors. Check your performance using Google Analytics, and look for areas of improvement. SEO is essential for driving the right organic traffic to your site. You need to appeal to the search engine bots first, or potential customers will never find you.

For a website upgrade that will get your business through the pandemic, work with responsive web design services. Hire developers to get your business the online recognition it deserves. Whether you’re running an e-commerce site or brick and mortar store you need a robust website design. User experience is crucial and a UX web design agency in London can definitely help you. Transformation is a shift in mindset, especially for e-commerce websites. If you need a new website for 2021 that’s both optimised for SEO, and pandemic-ready, get in touch today.