What are Microsites and how can they benefit your business?
19 May 2021
As the global economy starts to emerge from lockdown, and we return to the ‘new’ normal, one of the key lessons learnt over the past 12 months has been the vital importance of a business digital presence. However, during this period there has undoubtedly been a change in the method in which customers use digital tools, so the question is, has your Company responded to these important changes?
Your website may no longer reflect your business methodology, you may have changed the corporate focus, you may have new products or services to shout about. However, given the restricted trading environment, cash may be tight, and decisions may need further justification to be given the green light.
So, to assist, we are pleased to announce that as part of our ‘Website as a Service’ offer, we are also able to design and develop Microsites as a solution to assist in overcoming the above problem.
What is a Microsite?
A Microsite is a standalone, concentrated, mini website that focuses attention on a specific goal, campaign or event. Microsites, tend to have their own URL and separate identity, and possibly have a limited shelf life, whilst (if required), remaining connected to the parent site or brand.
Microsites can be used in several ways, depending upon your objectives, examples include:
· Lead generation
· Promoting an event
· New product/service launch
· Competitions
· Promotions
· Recruitment
What are the benefits of using Microsites?
There are several advantages to using Microsites, including the following:
· Intensified engagement: Increase the awareness around a specific project, service, product/brand.
· Focussed content: Web pages packed with useful information and interesting content with a defined CTA.
· Focussed target audience: The audience can be more defined, or in new geographical areas.
· Improved customer experience: Results in more conversions
· Efficiency: It is easy to evaluate their ROI as well as SEO performance.
· Rapid deployment: The design, development and deployment can be turned around very quickly.
· Turn on and off capability: Microsites are perfect tools for seasonal promotions, new product/service launches, recruitment, events. In fact, any limited lifespan requirement.
· Creative freedom: As a standalone site you can operate outside the constraints of ‘the voice’ of the parent site.
· Test marketing effectiveness: Use different Microsites to gauge which delivers the best results.
· Cost effective marketing: Mircrosites only require a small creative and technical team
The iCentric Agency, utilising our years of web development experience within the digital arena, and collaborating with our specialist web design team, we are now offering Microsite solutions. If you have a project to discuss, or would like to learn more about Microsites and how they can benefit your business, please contact us.
iCentric R&D HQ Colworth House, Colworth Science Park, Sharnbrook, Beds MK44 1LQ Tel: 01234 292200
iCentric Sales and Marketing HQ 85 Great Portland Street, First Floor, London, W1W 7LT Tel: 01234 292200
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