Creating a modern, professional website using Artificial Intelligence

2020 has taught us the vital role that digital plays a huge part in everybody’s life, both commercial and personal.
Commercially, it is more imperative than ever, that your website works for you. It is the centre of your online presence, that needs to engage, and delight your customers.
Following are some key notes about the importance of your site.

• 94% of first impressions relate to how your website looks. This is the influence and interpretation for visitors on your site to stay and return, while a poor design will have the opposite effect. Build a beautiful website to differentiate yourself from competitors.
• 75% of website (and therefore corporate) credibility is formed from your website design. Poor design can result in misrepresentation, lost trust and therefore, reduced engagement.
• 89% of consumers shop elsewhere following a poor user experience. Once customers are on your site, you need keep them there with quick load times, simple navigation, visual breaks, clear functionality and a well thought out journey flow that is simple to use.
• 74% of customers are likely to return to your site if it is mobile friendly. Consumers are spending more time searching the net on their mobile devices. In fact, Google will only use the mobile sites for ranking purposes after March 2021, which means this has become a critical area of improvement in recent times.

So, if you are looking for a new website to help achieve the points above, have you ever considered a ‘Website as a Service' (WaaS) solution?

This innovative pay as you go approach, is a modern way to build and maintain an up-to-date online presence without incurring large upfront costs. It means you can be safe in the knowledge, that your website will be built to exacting standards, adaptable to your needs, continually maintained and always secure. For a small monthly fee, this will give you more time to deal with your own day to day activities, which is ideal for the SME market.

What is Website as a Service?

Website as a service or WaaS, is the term given to an all-inclusive website package. Usually, you would need to set aside significant time and capital investment to have a website designed, built, hosted, maintained and protected for you. The iCentric Agency is now offering a one-stop solution, which takes care of all aspects of your website, alongside a whole host of other benefits. This, coupled with our broad, in-depth industry and technical knowledge, results in an unrivalled service providing a high-quality, end-to-end, fully inclusive website design, build and management solution.

This ‘as a service’ model is already well known in other parts of business, for example automotive or other capital equipment leasing. It is a widespread, efficient way for businesses to acquire the assets they need to operate successfully, without having huge upfront expenditure. This means that you get a modern, new, efficient, responsive, high-end website solution, at a competitive, affordable monthly price.

Who should choose Website as a Service?

Website as a Service packages are ideal for businesses who don’t have the expertise in house to manage their website, or simply, do not have the time. By choosing a Website as a Service package from iCentric, your business will be benefiting from over 20 years’ experience in the online world. We employ in-house graphics designers, development teams and driven digital marketers, who want to see your business succeed online.
WaaS packages can be tailored to businesses of all sizes, however, from our experience, there are some best fit companies when it comes to Website as a Service.

• Established Small & Medium Businesses
• Start-up businesses - monthly payments assist with most business planning
• Businesses with limited digital knowledge/capacity
• Business Transitioning Online, in need of additional functionality
• Businesses without internal Marketing/Website/Digital Managers

What do you get for your monthly fee?
iCentric offer Website as a Service packages that vary, depending on customer requirements and budgets. However, all of our Website as a Service packages include:

• A modern, responsive website
• Annual Website Hosting
• SSL security Encryption
• Custom CMS
• Graphic Design
• Conversion Optimisation
• Lead Capture Forms
• Search Engine Optimization functionality.
• Ongoing CMS Maintenance
• Maximised uptime
• Cloud based connectivity

Should you have any other specific requirements, these can be added for a small increase in the monthly fee.

What are the benefits of a WaaS solution?

1. Fixed monthly price, assists cash flow, budgeting, and business planning
2. Access to cutting edge design and technology
3. Continuously updated site security
4. On-going website evolution, your site can be adapted to meet your ever-changing business needs
5. Rapid turnaround time from concept to launch
6. Short term contract length, 12 months minimum contract period

Conclusion
If you are tired of having to rebuild your site every three years to keep it current and ahead of your competition, you could boast the benefit of working with a professional partner who manages your project from concept to delivery, then contact us, we will be happy to give you our free expert advice.

If you require any further information, please visit www.icentricgodigital.com