How the Travel Industry should use marketing and innovation tools during and after ~Covid-19

Covid-19 has changed the way the travel industry operates and will continue to operate for years to come. There is no denying that consumers expect the travel industry to make the appropriate changes and embrace new technology in the future to appease those travelling the world over.

Although the world has been pretty much grounded for over a year, the travel industry has seen some key trends and notable changes already as people dip their toes back into travelling in a post Covid world.

Travel trends for 2021 are pointing towards;

• Short breaks
• Short-haul travel
• Sustainability
• Travel by train
• Late bookings
• Outdoor adventures

Should Travel Agents Use SEO Consulting Services?

2022 will see a big uptake in more local holidays as people explore close to home in the wake of COVID-19 restrictions. For this reason, SEO services for the travel industry needs to focus on local SEO to capitalise on searches for staycations.

Searches such as "the best glamping site near me" can provide thousands of hits for travel agents who sell glamping breaks. The use of targeted keywords for this topic can direct traffic to hire booking sites.

Digital transformation consulting can help travel companies better identify the appropriate search terms to harness the power of search engines and increase local bookings by focussing on bespoke SEO for travel websites.

Can Digital Agency Services Assist the Travel Industry?

A digital agency can look at all your digital efforts as a whole, and create a plan to move forward by reinventing your digital performance.

Choosing the right digital agency for your Travel company can help you form an ideal business relationship.

Everything you do online creates a digital portfolio, and making sure your efforts are consistent, can help you stay abreast of current trends and travel desires from the public.

For example, let's look at the emerging travel trends for 2022;

• Increases in staycations
• Multigeneration holidays
• Large group bookings
• Villa bookings will increase in popularity
• Wellness and relaxation trips will be popular
• Traditional British holidays will be in demand
• Adventure holidays are set to be big in 2022.

A digital media partner can be an important partner in your tool kit as they can provide you with the visualisation required to really sell your breaks and trips online. Add to this an award-winning creative agency in London, and before you know it, you can position your travel agency at the top of online results on bookings for years to come.

Can Social Media Sell Holidays?

Social media is a huge powerhouse when it comes to web marketing efforts.

People need to engage in real-time and social media allows a connection like never before, especially now in the face of limited travel and being cooped up at home.

Tourism is a huge industry, and businesses of any size can benefit from the power of a good social media campaign. Used as part of their digital transformation, it can give potential travellers a glimpse into what they can experience both at home and further afield.

Should My Travel Agency Use Web Development Services?

Maintaining a website that is quick, responsive and can handle multiple queries at once, is vital.

Web development services for a Travel website can provide you with a site that is fit for your purpose. You need to be able to show the holidays and trips you have to offer. But also allow for a variety of options such as alternative options, travel and accommodation, with all the relevant information such as how the chosen locations are staying safe, and what they can expect when travelling domestically or internationally.

A well designed and optimised website can boost your marketing efforts and keep you at the top of search rankings for your keywords.

Can Travel Agencies Use AI?

Artificial Intelligence is making strides across various sectors. Travel is one such sector that can highly benefit from the use of AI.

Allowing for a more personalised experience, tailored recommendation and speedy replies when staff are not to hand can help you transform your digital presence and help budding tourists to locate their next holiday easier. In a world where everything is instant, there is no waiting for a human staff member to answer their query. This is a proven boost to customer service, and automation and AI are here to stay.

Travel agencies moving forward in a post-COVID-19 world, need to ensure they embrace technology.

A need to cater to the changing consumer demands, and a shift to online and virtual services is a must.

A focus on SEO via website designers, SEO consulting services and digital transformation services from an award-winning creative agency can help you adapt your travel agency.

Advance your business, in these more digitally demanding times, to provide continued success, despite all of the external factors that may be impacting the travel industry.

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