3 Ways B2B Marketing Automation Solutions Can Make Your Business Grow

Have you ever wanted someone to assist you in developing and executing marketing strategies, but felt like you couldn’t justify the costs of hiring another employee? This is a dilemma that many businesses in the B2B space face; you want to grow your business and attract more clients, but you can’t afford to hire someone new.

This is where B2B marketing automation solutions can come in handy. Automating parts of your marketing process frees up a considerable amount of time, especially when you’re dealing with repetitive tasks like sending emails. With the right automation tools, your company can even create personalized content for all of your leads while simultaneously tracking customer behavior.

It’s a complete game changer for medium-sized businesses, but it can also be used effectively for larger companies. Big companies may hire software developers to create their own marketing automation tools, but it’s perfectly fine to use bespoke software development services or existing B2B marketing automation tools.

So in this post, we’re going to discuss some marketing automation examples for B2B companies.

1. Lead generation campaigns

Automation is a great way to develop marketing campaigns that are designed to generate new leads. Here are some examples of how it can be used:

● Automatically create landing pages for different locations and services. This is useful if you want to capture a wider audience and increase your rankings with Google.

● Generate personalised emails that can be used for email marketing campaigns. This is a common example of digital marketing automation.

● Gather data from other companies by using automation. Experienced software developers can design tools that automatically gather relevant data on various companies and clients that you interact with, creating a customised marketing profile that will boost lead generation efforts.

Automation is perfect to not only simplify repetitive tasks such as writing and sending emails, but it can also add a layer of personality. By taking data that the system has gathered on each client or business, you can create much more effective marketing materials.

2. Lead scoring automation

Not all leads are equal. Qualified leads should be prioritised because they’re more likely to end up as successful sales and new clients. It’s important to score your leads based on factors like their behavior or how they engage with your marketing. For instance, a lead that responds to your emails is far more likely to purchase your products or services.

This can be a long and arduous process for a human, which is why it’s a good idea to use lead scoring automation. B2B automation software developers can implement various algorithms to help you score your leads based on how often they interact with your brand. This produces a list of qualified leads that you can follow up with in the future.

3. Social media automation

Social media automation can be an effective way to publish social media posts at the right time, gather important engagement data, or even write entire posts at the click of a button. You don’t need a software design company to create a bespoke tool for you either. Much of this functionality is baked directly into social media platforms and cloud-based services.

Here are some features you can expect to see when automating your social media marketing.

● Schedule all of your posts in advance so that they are sent out at the right time.
● Automatically curate content that is relevant to your audience, then share it on social media immediately.
● Generate social media posts automatically to discuss your content or advertise your services.
● Track social media activity to help you find more opportunities for engagement.
● Use chatbots in direct messages on platforms like Twitter to provide support.

Social media marketing automation is a fantastic tool that can drastically improve your reach while saving you plenty of time. It removes the need to hire a dedicated community manager or social media specialist, but it’s not a complete replacement for a human being. There are many cases where human interactions are far better at generating leads, but automation tools can be used in conjunction with a social media expert to help you grow your business.

Summary

B2B marketing automation is a fantastic way for small to medium businesses to save money, and it can also be the right tool to help large corporations automate various marketing processes when used by a seasoned marketing team. No matter what industry you’re in, making effective use of these automated tools will be important for your business success.

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