4 incredible examples of companies creatively utilising AI

As we navigate the dynamic landscape of modern business, harnessing the potential of Artificial Intelligence (AI) has emerged as a crucial strategy for companies seeking to stay competitive and drive innovation. In this article, we will explore the myriad benefits that AI offers to businesses across industries and shed light on how prominent companies have successfully leveraged AI technologies to achieve remarkable results.

From streamlining operations and improving productivity to enhancing customer experiences and uncovering valuable insights from data, AI holds immense promise for companies willing to embrace its transformative potential. Throughout the article, we will provide specific examples from well-known organisations highlighting how they have strategically deployed AI-driven solutions to address complex challenges and seize new opportunities.

Microsoft Copilot

Copilot is Microsoft's artificial intelligence (AI), functioning akin to Chat-GPT in its ability to answer questions, compose texts, and generate images. This mobile application serves as a portable version of the AI, mirroring its capabilities on browsers. The convenience lies in its accessibility, allowing users to easily consult, create, or write any kind of text – essentially, it's like carrying a virtual assistant in your pocket.

The mobile phone integration is particularly advantageous, serving various purposes such as clarifying doubts, deepening knowledge, or problem-solving in daily scenarios. The usage is straightforward: upon opening the app, a chat interface appears with a text bar at the bottom. This is where users can input queries or commands for Copilot to respond. Additionally, it accommodates image creation requests with specified instructions.

Communication with Copilot extends beyond text, encompassing voice interaction. Users can utilise the microphone icon in the lower right corner to record their queries, and responses can be received audibly. Moreover, the AI can process photos; users can tap the camera icon next to the microphone to initiate this feature.
A noteworthy advantage of Copilot is its integration with Chat-GPT 4, the latest iteration of OpenAI's AI. This incorporation enhances the overall interaction, providing a smoother experience within the Microsoft application.

FlexFlix

Described by its developers, FlexFlix stands as a platform for streaming content, both on-demand and live, aiming to transform screen time into "an enriching journey." They explain that its entertaining co-pilots engage users across generations, offering commentary, reactions, and knowledge enrichment, leveraging artificial intelligence as both a productive and creative asset.

Elvis is back thanks to Layered Reality

Elvis Presley, the legendary music figure, is slated for a virtual revival in an innovative concert venture across London, Las Vegas, Berlin, and Tokyo, led by tech firm Layered Reality. Named Elvis Evolution, this production will utilise AI technology and showcase holographic renditions of the rock 'n' roll icon, derived from an extensive collection of his personal photographs and home videos.
The creation of Elvis Evolution comes in the wake of the triumph of Abba Voyage, a virtual concert featuring avatars of the popular Swedish pop group.

Amazon

Many individuals encounter artificial intelligence routinely through the online retail sector. The e-commerce company's AI systems discern your preferences and draw insights from similar individuals' purchase patterns, thereby curating Amazon feed recommendations tailored to your interests. Amazon's anticipatory shipping algorithm is testament to its confidence in predictive analytics, as it preempts your purchase intentions by dispatching products before you even "click to buy."

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