23 May 2017


The significance of SEO in the success of your online business cannot be overlooked. Good SEO is what determines how easily your business is found by search engines and therefore your customers, with so much competition online SEO has evolved into a fine and complex art.

Success with SEO depends on your SEO strategy, you need dedicated SEO services to make your website's search engine optimization strategies successful. Optimizing a website for a search engine can be a tough and costly process, owing to countless business sites using the exact same keywords to contend for the enviable top spot on page ranking. While you may decide to do your own SEO, outsourcing your SEO to a qualified SEO company experienced in search engine optimization will no doubt help your business reap its return on investment (ROI) in the long run.

The growing demand for SEO services has lead to an increase in the number of SEO agencies out there. Some of these agencies only take companies seeking SEO help for a very expensive ride with no positive results. This has led many to ask "How do I find the best seo service provider?" Before you decide to hire any company, ensure the company is using the right methods for search engine ranking.

Here are some key indicators to look out for when selecting an seo company to trust your business with:

SEO Agency Expertise and Experience

While you may know the basics of SEO, you may not have much experience in actually optimizing your site. A reputable seo company has made a living from making seo campaigns a success. Ask them for case studies and customer testimonials as evidence that they have the experience and knowledge needed to make smart decisions for your website that will result in increases in your visibility and ranking.

Access to Latest SEO Updates

With the constant changes evolving in the SEO field, it is essential to stay abreast of all the latest practices, too many agencies rely on the same techniques that worked for them a year ago!. A reputable seo company is proactive in keeping up-to-date with the latest search engine news and changes in SEO techniques. They will inform you how to handle unforeseen changes such as algorithm updates. If you speak to an company ask them what are the upcoming changes you should be aware of; they should be able to give you clear advice and explanation.

Keywords and Backlinks

Keywords and back links are always important in SEO. A professional company can ensure you get this right as they have a wide range of tools to help detect the keywords used in your competitors’ sites, their PPC campaigns, the optimization for their blogs and more. The wrong back links can raise a red flag on your site, every search engine has a directory of spamming websites, hacking pages and junk related content, if your content gets linked to any of them it can spell disaster for your SEO. A good agency will assist you in building the right back links to give your site the competitive advantage without damaging your reputation, don’t use an company who suggests you pay for links!

Connect Your Business to Your Audience

If you have something great to offer to your target audience, it is important that your target audience is able to find it. A reliable agency can assist in selecting the keywords and phrases that make this connection between your business and your audience. Using deep analysis and tools they will find out how your target audience searches, and how your competitors are being found to develop a personalised effective strategy.

Although SEO is a complicated and long process, the results are very rewarding. So if you are serious about your business, you must hire a reputable SEO agency to assist you in implementing a quality SEO strategy right from the start.

The iCentric Agency are experts in SEO and will ensure you get the right advice and the right results every time, don’t just take our word for it either let our results and our customers do the talking:

“iCentric agency's technical understanding and translation of our SEO requirements and aspirations, together with their unwavering commitment and professional excellence, has been everything we wanted and needed from an external agency. We basically see them as a natural extension to our very own in-house team. As such, we have complete confidence in recommending them to future clients for any project. Working with them has been a real pleasure…”

John Rothwell, Web Technical Manager, Mott MacDonald Ltd

 Luton Airport

“We have used iCentric for a number of years. Quite simply they are the best agency we have ever come across full stop. They have a high level technical understanding with great attention to detail. I have no hesitation recommending iCentric as a great team of web professionals who together provide a significant commercial advantage to our business.”

London Luton Airport

Traffic Master

“iCentric is a web agency that delivers on design, development, search and for on going website management with minimum fuss or intervention. I challenged them to deliver 10 Google Page Ones which had eluded us for years- they delivered over 200 within 12 months.”

Include a document (optional)