Different ways to improve your Website
12 Nov 2020
Studies have shown that you have 5 seconds or less to get potential customers’ attention and keep them on your website. If your website has confusing navigation or is slow to load you are more likely to lose the interest of your potential customer.
Here are a few ways to ensure your website is performing to a high standard and keeping your visitors engaged.
Social Media– Instagram has 1 billion users and Facebook has 1.4 billion which means your website should include all social media links for visitors. If your customers see content that they like on your site they will be able to share it to their social profiles resulting in your business reaching a wider audience. 83% of users on Instagram say they find new products and services on the platform.
Responsive web design - Mobile accounts for approximately half of web traffic worldwide. In Q2 of 2019, mobile devices (excluding tablets) generated 48.91 percent of global website traffic making it vital that your site is responsive for all devices ensuring you don’t lose potential customers due to poor mobile user experience.
Visibility – How easy is it for potential customers to find you? Does your site appear for keywords that users are likely to search for when looking for your product/service? People trust search engine results and are much more likely to click on your website if you are on the first page, investing in SEO consulting services is a cost-effective way of making sure your website doesn’t get lost in search results.
Simple Navigation – Users don’t want to work out how your website works, keep navigation clear and simple for your customers to easily find out key information about your product/service. Sticky CTA buttons help as they allows users to navigate without having to scroll to the top of the page.
CTAs that stand out - In order to ensure your CTAs stand out it’s better to have clear CTA buttons rather than using text links that the visitor could potentially miss.
Website speed – there are several tools by Google that can show you how your website’s load speed is performing. It is essential your website has a fast load time, if your site is slow to load visitors may become frustrated and head over to a competitor’s site.
The look & feel of the site – Ensure your content is rich with high quality images and videos will keep your customers engaged and helps your website to look interesting, video increases the amount of time a user spends on a page and content is more likely to rank within the first page of search engines than a plain web page.
iCentric has over ten years’ experience in this specific area, advising, implementing and maintaining next generation websites for aspiring businesses, big and small. Contact us to find out how we can help you.
iCentric R&D HQ Colworth House, Colworth Science Park, Sharnbrook, Beds MK44 1LQ Tel: 01234 292200
iCentric Sales and Marketing HQ 85 Great Portland Street, First Floor, London, W1W 7LT Tel: 01234 292200
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