6 Essential tips to run successful Facebook ads
12 Nov 2020
Are you wondering how to set up a successful ad campaign on the various social media platforms? Here are a few tips to understand the basics of Facebook advertising. This could help you avoid common mistakes costing both time and money.
1. Define your campaign strategy and set your goal
Before creating your Facebook campaign, take the time to define your campaign strategy and understand your key objectives and your sales funnel you can use Facebook ads to grow your business.
2. Target your ad to a specific audience
Audience quality is far more important than size as the key goal is engagement and/or conversions. With 1.59 billion daily users, your ideal audience is definitely on Facebook. This means you can be very specific on who can see your ads.
3. Visual Content
Well-executed visual content is more likely to be shared and remembered. By far, the best performing ads are video based. Both image and video need to convey emotions and stories for people to be hooked. If you take the time to create videos, your cost is a lot less and your conversion rates are likely to be a lot higher.
4. Make sure your value proposition is clear and well formulated
Your ad should include an attention grabber, a phrase or sentence to add value. The text should tell the reader why they should click without making them feel you are selling something. “Great copy doesnʼt seem like an ad, it seems like a favour”.
5. Have a clear call-to-action
A beautiful ad without a call to action is useless. A good Facebook ad is clear about the action it wants the user to take next. Also, adding a sense of urgency will easily encourage viewers to click.
6. Focus on sales. Clicks and engagement are secondary.
Our advice is to focus on the revenue you are generating from the Campaign rather the number of clicks you get. You should always keep track of your sales, and scale what works. It is always a good time to assess your campaign and get rid of what doesnʼt work.
There is a lot more to know about Facebook advertising and a lot of factors that determine the success of a Facebook ad, but these points should start you off on the right track.
If you feel you need some assistance to launch your next ad campaign, our digital marketing consultants are always here to help.
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