About the project

Discovery foods was established in the late 1980's, selling Mexican foods and ingredients through supermarket chains.

In a market dominated at the time by Old El Paso, Discovery wanted to increase their market share through the use of digital media.

As a result of market research, it was evident that a lack of knowledge in regard to cooking Mexican dishes, featured highly among the reasons preventing the public from buying Discovery's products.

Accordingly, the digital strategy focused on education and information, with the website design being recipe focused and series of YouTube 'guerrilla' cooking videos being produced to promote knowledge.

In the following twelve months, our SEO london campaign propelled Discovery's Google visibility and the YouTube videos were the second most watched food videos that year.

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