Creators of Finely Crafted Treasures
About the Project
In the first instance, an existing e-Commerce client referred the iCentric Agency to The Noble Collection.
The legacy deployment did not work on mobile or tablet, the user journey was poor and confusing for potential buyers. Once an order was taken, routing the order to the correct warehouse for dispatch and then keeping the customer updated was an entirely manual process.
Further the visual appeal of the website did not match the beauty and elegance of the products being sold. The iCentric Agency designed a new deployment top to bottom with a simple user journey and all products clearly displayed. In addition mobile and tablet designs were developed.
Importantly the new system was also fully integrated with each warehouse so the entire ordering process was automated, which has substantially reduced cost and improved Customer service; Customers can now help themselves via their own account portals.
The business now has significantly more visibility on Google, which has dramatically increased site traffic. Overall the entire development has been an over whelming financial success for them.
CMS Key Features