With the increasing popularity of tablets and smartphones, mobile app development is becoming an incredibly popular medium of software creation. This ever-growing industry is attracting businesses from every corner of the marketplace looking for returns but what exactly is mobile app development, and who might be looking to use it?

What Is Mobile App Development?

Mobile app development services is the name given to the set of procedures and processes involved in writing software for small, wireless computer devices. Similar to web application development, a mobile app development company has its roots in the more traditional side of software development. The big difference, however, is that mobile applications are often designed to take advantage of the unique features a particular mobile device offers. For example, a health application may be designed to take advantage of the temperature sensor in a smartwatch or a gaming application may be designed to take advantage of the iPhone’s accelerometer.

Depending on the device the app is being developed for, there are several different types of mobile app development available to choose from. This includes native apps, HTML5 app and hybrid apps.

Native apps: these are mobile apps that are created for a specific operating system, using the software development tools and languages they are typically supported by. Although not all developers prefer native apps, they are popular because of their ability to utilise a device's full potential.

HTML5 apps: based on the almost-universal standards of web technology, HTML5 applications certainly take a write-once-run-anywhere approach to mobile app development. Apps that have been developed using this framework are usually compatible with multiple platforms and only require small changes in order to function in each operating system.

Hybrid apps. hybrid apps involve the creation of a container developed in the native system, making it possible to embed an HTML5 app within in. Allowing other apps to make use of diverse and unique elements, it gives a mobile app development company the chance to utilise existing apps for a great impact. For example, if you use mobile-focused marketing on applications such as Facebook, Instagram and Google Maps, you can drive worthwhile traffic to either or your website or your physical location.

Who Might Need It?

There are a number of people who may want to consider working with a mobile app development team, including:

● Those who are looking for increased visibility as a business
● Those who are looking to create a direct marketing channel
● Those who want to provide extra value to their customers
● Those who want to build a brand and brand recognition
● Those who want to improve customer engagement
● Those who want to stand out from the competition
● Those who want to cultivate customer loyalty

Alternatively, if you have a business idea and it’s based entirely on a mobile application, you may need to work with a mobile app development London in order to make your vision come to life, especially if you have no skills in this particular area.

Mobile App Development Company London

If you’re looking for more information when it comes to a mobile app development company London, you may want to consider getting in touch with a member of our team. Not only will they be able to offer you expert advice, but they’ll also be able to speak to you about up-to-date quotes and prices for our mobile app development services.